Introduction
We are committed to protecting any personal information that we collect about you. By using this website, you agree to the collection and use of your information in accordance with this Privacy & Cookies Policy.
We are committed to protecting your privacy and handling your personal data responsibly and transparently.
We collect only the information necessary to provide our services, respond to your enquiries and improve your experience on our website. This policy explains what information we collect, how we use it and your rights regarding your personal data.
Information Collected
We may collect any or all of the information that you provide to us depending on the type of enquiry you make, including your name, postal address, telephone number and email address, together with information about your use of this website.
If you complete our online Smile Quiz or enquiry forms, we may also collect information relating to your dental concerns, treatment interests, preferred timescale and other information you voluntarily provide to help us understand your enquiry.
Technical information such as your IP address, browser type, operating system, device information and website usage may also be collected automatically through cookies and similar technologies.
Information Use
We use the information collected to:
- Respond to your enquiries.
- Arrange appointments or consultations.
- Contact you regarding the services you have requested.
- Improve our website and services.
- Measure the effectiveness of our marketing campaigns.
- Comply with our legal and regulatory obligations.
Your personal information is processed in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction.
Marketing & Customer Relationship Management
When you submit an enquiry through this website, your information may be securely stored within our Customer Relationship Management (CRM) system, HubSpot.
HubSpot enables us to manage enquiries, communicate with prospective patients and provide the information or services you have requested.
Your information is only accessible by authorised members of our team and is processed solely for legitimate business purposes relating to your enquiry and ongoing communications where appropriate.
Advertising & Tracking Technologies
To help us understand the effectiveness of our advertising and improve the relevance of our marketing, this website uses tracking technologies provided by trusted third parties, including:
- Meta Pixel
- Google Ads Conversion Tracking
- Google Tag Manager
- Google Analytics
These technologies may collect information such as pages viewed, actions completed, referring websites, browser information, device type and advertising identifiers.
Where you submit an enquiry, these technologies may also record that a conversion has taken place. This allows us to measure the performance of our advertising campaigns and improve future marketing. We do not receive sensitive personal information through these tracking technologies.
Any data collected through these services is processed in accordance with the privacy policies of the relevant providers.
Use of Cookies
What are cookies?
Cookies are small text files stored on your computer, tablet or mobile device that help websites remember information about your visit and improve your browsing experience.
Most websites use cookies to improve functionality, measure website performance and personalise content.
What cookies are used on this website?
The cookies used on this website fall into the following categories:
Essential Cookies
These cookies are necessary for the operation of the website and enable core functionality such as page navigation, security and form submissions.
Analytics Cookies
We use Google Analytics to understand how visitors use our website. Information collected includes page visits, traffic sources, time spent on pages and general visitor behaviour. This information is aggregated and helps us improve the website.
Advertising Cookies
We use Meta Pixel and Google Ads Conversion Tracking to help measure the effectiveness of our advertising campaigns, understand how visitors interact with our website after clicking an advert and improve future advertising.
These technologies may use cookies or similar tracking methods to associate website activity with advertising campaigns.
Preference Cookies
These cookies remember your preferences where applicable to improve your browsing experience.
Cookie Consent
Where required by law, non-essential cookies such as analytics and advertising cookies will only be placed on your device after you have provided your consent through our cookie banner.
You may change or withdraw your consent at any time through your browser settings or any cookie management tools provided on this website.
Managing Cookies
If you wish to reject or remove cookies, you can do so through your browser settings.
Please note that disabling certain cookies may affect the functionality and performance of this website.
Further information about cookies can be found at:
Disclosure of Information
We do not sell your personal information.
We may share your information with carefully selected service providers where necessary to operate our business, including providers of website hosting, customer relationship management, appointment systems and analytics services.
These providers process information only on our behalf and under appropriate contractual safeguards.
We may also disclose information where required to comply with legal obligations or protect our legal rights.
Your Data Protection Rights
Under UK GDPR you have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information where appropriate.
- Restrict or object to certain processing activities.
- Request a copy of your personal data.
- Withdraw your consent where processing relies upon your consent.
If you wish to exercise any of these rights, please contact us using the details below.
Changes to this Policy
Any changes to this Privacy & Cookies Policy will be published on this page and will replace previous versions.
We recommend reviewing this policy periodically to ensure you remain informed about how we protect your information.
Contacting Us
If you have any questions about this Privacy & Cookies Policy, wish to exercise your data protection rights or would like to know what personal information we hold about you, please contact us at:
Email: info@infinitydentalclinic.co.uk
We will respond to your request in accordance with applicable data protection legislation.